نَفَس
Nafas

The first Arabic-language smoking cessation program built on cognitive behavioral therapy. Designed for the Arab world, by those who understand it.

680M
People in the region
0
Arabic quit apps
36%
Male smoking rate
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Start your 6-day quit program — free, in Arabic
The Problem

Every smoking cessation app speaks English.
Most smokers in the Arab world don't.

Smoking rates across MENA are among the highest on Earth. In Jordan, Lebanon, Tunisia, and Egypt, a third or more of men smoke daily. Waterpipe culture adds millions more. Yet when these smokers search for help quitting, they find apps built for London and New York, in a language that isn't theirs, ignoring the cultural triggers that keep them smoking. Nafas changes that.

How Nafas Works

A structured 6-day program that rewires your relationship with smoking.

🧠
Cognitive Behavioral Therapy
Clinically proven techniques that address the mental patterns behind addiction, not just the physical cravings. Adapted for Arabic-speaking users with culturally relevant examples.
🕌
Culturally Aware
Built for how smoking actually works in the Arab world: the social gatherings, the shisha culture, the hospitality norms. Western apps don't understand these triggers. We do.
📱
Full Arabic Experience
Not a translation. A program conceived in Arabic from the ground up, with right-to-left interface, Modern Standard Arabic, and tone that resonates with Arab users.
🌙
Ramadan-Ready
Millions of smokers try to quit during Ramadan every year. Nafas meets them at that moment with a program timed to their fast, turning intention into lasting change.
The Opportunity

The Arab world has one of the highest smoking rates on the planet. It has almost no digital tools to help people quit.

$12.6B
Projected MEA smoking cessation market by 2030, growing at 14.2% annually
75%+
Male smoking prevalence in Yemen and Djibouti, the highest rates worldwide
22
Countries in the WHO Eastern Mediterranean Region. Most lack digital cessation services.
كل نَفَس يستحق أن يكون حرّاً

Every breath deserves to be free.
Nafas is building the future of smoking cessation for the Arabic-speaking world.

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